Let It Snow: Building Resilience in the Storm

“Oh, the weather outside is frightful, but the fire is so delightful.” – Let It Snow! Let It Snow! Let It Snow! (American Christmas Song)

Resilience isn’t something you’re born with—it’s something you choose, again and again, especially when the world feels cold and uncertain. I’ve spent much of my life gravitating toward what I was naturally good at and steering away from anything that felt like a struggle. While this made things easier in the short term, it also kept me from discovering the full extent of who I could become. Avoiding difficulty may feel safe, but it limits growth. True self-discovery and potential are revealed in the moments when we keep going, even when everything in us wants to stop.

A perfect example of this in today’s entrepreneurial world is posting consistently on social media. We all know it’s crucial to building a brand, growing a business, or simply staying visible in our work. Yet doing it every single day, with authenticity and pride, is deceptively difficult. It’s not just about having something to say—it’s about showing up consistently, especially when you feel uninspired, vulnerable, or afraid that no one will care.

And still, showing up is the only way through. The questions that haunt us—What if I look stupid? What if no one cares?—are just noise. The truth is, those who push through the fear and put themselves out there repeatedly are the ones who build something lasting. It’s not about being perfect. It’s about being real.

As hard as it is, resilience means doing the thing anyway. It means posting when it’s uncomfortable. It means starting over when something flops. It means remembering that growth lives on the other side of resistance. Yes, it’s easier said than done—but it’s also easier done than you think. Like the classic Nike slogan: just do it.

The harsh reality? There’s only one guaranteed way your work won’t make an impact: don’t share it. So post. Show up. Let yourself look a little unpolished. Let it snow. Let it snow. Let it snow. You’re not here to be perfect—you’re here to be resilient.

Practical Tips to Stack Your Wins

✅ Commit to a Consistency Challenge

Choose one action (like daily posting or journaling) and commit to doing it every day for the next 30 days—no matter what.

✅ Detach From Outcomes

Focus on the process, not the likes or results. Resilience grows when you learn to show up without needing instant validation.

✅ Create a Safe Practice Space

If you’re afraid to post publicly, start with a private journal, close friends list, or a smaller platform. The habit is what matters.

Mantra for the Day

I do hard things, even when they’re uncomfortable. Resilience is my power.

Daily Reflection

Where in my life am I avoiding something because it feels hard? What would happen if I showed up anyway—messy, unsure, but committed?